Deal Sheet: 2026 Cherokee LAREDO 4X4

Cecil Atkission Motors Inc · Uvalde, TX · VIN: 3C4PJMB2XTT268935

Negotiation Guide

Opening Offer

$36,897

Fair Price

$38,397

Walk Away Above

$39,753

• Recent buyers paid ~$2,494 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,999

Est. Invoice$38,232

Holdback (est.)$1,233

MSRP (Sticker)$41,110

Asking Price$38,610

Markup-$2,500

Est. Dealer Margin on This Car$1,611

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold850

Avg Markup-$2,494

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$4,851

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$4,205

Price History

Jul 4, 2026$43,105 → $40,605(-$2,500)

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