Deal Sheet: 2026 Cherokee LIMITED 4X4

Johnson Auto of Laramie · Laramie, WY · VIN: 3C4PJMB2XTT158113

Negotiation Guide

Opening Offer

$38,859

Fair Price

$40,359

Walk Away Above

$41,722

• Recent buyers paid ~$2,496 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,777

Est. Invoice$40,069

Holdback (est.)$1,293

MSRP (Sticker)$43,085

Asking Price$40,585

Markup-$2,500

Est. Dealer Margin on This Car$1,809

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1380

Avg Markup-$2,496

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$4,337

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$4,530

Price History

Jul 1, 2026$42,580 → $45,080(+$2,500)

Jul 4, 2026$45,080 → $42,580(-$2,500)

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