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Deal Sheet: 2026 Cherokee LAREDO 4X4
Ken Garff West Valley Chrysler Jeep Dodge Ram FIAT · West Valley City, UT · VIN: 3C4PJMB29TT238728
Negotiation Guide
Opening Offer
$36,797
Fair Price
$38,297
Walk Away Above
$39,654
- • Recent buyers paid ~$2,494 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,909
Est. Invoice$38,139
Holdback (est.)$1,230
MSRP (Sticker)$41,010
Asking Price$38,510
Markup-$2,500
Est. Dealer Margin on This Car$1,601
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold850
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory305 vehicles
Avg Markup (All Models)-$4,994
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$3,716
Price History
Jul 1, 2026$40,505 → $43,005(+$2,500)
Jul 4, 2026$43,005 → $40,505(-$2,500)
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