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Deal Sheet: 2026 Cherokee LIMITED 4X4
Sunset Motors Incorp · Steubenville, OH · VIN: 3C4PJMB29TT236591
Negotiation Guide
Opening Offer
$37,775
Fair Price
$39,275
Walk Away Above
$40,635
- • Recent buyers paid ~$2,496 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,796
Est. Invoice$39,055
Holdback (est.)$1,260
MSRP (Sticker)$41,995
Asking Price$39,495
Markup-$2,500
Est. Dealer Margin on This Car$1,700
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1380
Avg Markup-$2,496
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory29 vehicles
Avg Markup (All Models)-$3,552
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$4,602
Price History
Jul 1, 2026$41,490 → $43,990(+$2,500)
Jul 4, 2026$43,990 → $41,490(-$2,500)
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