Deal Sheet: 2026 Cherokee LIMITED 4X4

Jim Riehl's Friendly Chry Jeep Inc · Warren, MI · VIN: 3C4PJMB29TT230063

Negotiation Guide

Opening Offer

$39,587

Fair Price

$41,087

Walk Away Above

$42,449

• Recent buyers paid ~$2,497 below MSRP
• Sitting 47 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,429

Est. Invoice$40,743

Holdback (est.)$1,314

MSRP (Sticker)$43,810

Asking Price$41,310

Markup-$2,500

Est. Dealer Margin on This Car$1,881

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1441

Avg Markup-$2,497

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$3,484

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,051

Price History

Jul 1, 2026$43,305 → $45,805(+$2,500)

Jul 4, 2026$45,805 → $43,305(-$2,500)

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