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Deal Sheet: 2026 Cherokee LAREDO 4X4
Lithia's Grants Pass Auto Center · Grants Pass, OR · VIN: 3C4PJMB28TT221872
Negotiation Guide
Opening Offer
$36,872
Fair Price
$38,372
Walk Away Above
$39,728
- • Recent buyers paid ~$2,494 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,977
Est. Invoice$38,209
Holdback (est.)$1,233
MSRP (Sticker)$41,085
Asking Price$38,585
Markup-$2,500
Est. Dealer Margin on This Car$1,609
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold850
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory131 vehicles
Avg Markup (All Models)-$3,815
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$3,713
Price History
Jul 1, 2026$40,580 → $43,080(+$2,500)
Jul 4, 2026$43,080 → $40,580(-$2,500)
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