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Deal Sheet: 2026 Cherokee LAREDO 4X4
Johnson Auto Plaza Inc · Brighton, CO · VIN: 3C4PJMB28TT217272
This Is Already a Great Deal
Opening Offer
$37,477
Asking Price
$38,585
Max Price
$38,585
- • Recent buyers paid ~$2,494 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $6 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,977
Est. Invoice$38,209
Holdback (est.)$1,233
MSRP (Sticker)$41,085
Asking Price$38,585
Markup-$2,500
Est. Dealer Margin on This Car$1,609
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold899
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$4,935
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$4,015
Price History
Jul 1, 2026$40,580 → $43,080(+$2,500)
Jul 4, 2026$43,080 → $40,580(-$2,500)
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