Deal Sheet: 2026 Cherokee LAREDO 4X4

Jimmy Britt Chrysler Jeep Dodge Ram · Statesboro, GA · VIN: 3C4PJMB27TT250036

Negotiation Guide

Opening Offer

$36,386

Fair Price

$37,886

Walk Away Above

$39,238

• Recent buyers paid ~$2,494 below MSRP
• Sitting 47 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$36,531

Est. Invoice$37,749

Holdback (est.)$1,218

MSRP (Sticker)$40,590

Asking Price$38,090

Markup-$2,500

Est. Dealer Margin on This Car$1,559

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold899

Avg Markup-$2,494

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)-$4,400

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$3,986

Price History

Jul 1, 2026$40,085 → $42,585(+$2,500)

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