Deal Sheet: 2026 Cherokee LIMITED 4X4

Don Johnson's Hayward Chrysler Dodge Jeep Ram · Hayward, WI · VIN: 3C4PJMB27TT215464

Negotiation Guide

Opening Offer

$39,849

Fair Price

$41,349

Walk Away Above

$42,714

• Recent buyers paid ~$2,496 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,672

Est. Invoice$40,994

Holdback (est.)$1,322

MSRP (Sticker)$44,080

Asking Price$41,580

Markup-$2,500

Est. Dealer Margin on This Car$1,908

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1380

Avg Markup-$2,496

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$3,918

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$4,344

Price History

Jul 1, 2026$43,575 → $46,075(+$2,500)

Jul 4, 2026$46,075 → $43,575(-$2,500)

Cheaper Cherokee LIMITED 4X4 Inventory

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-$2,500$41,31546d

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Tooele Chrysler Dodge Jeep RamTooele, UT

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-$2,500$39,72046d

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