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Deal Sheet: 2026 Cherokee LAREDO 4X4
Ed Morse Chrysler Dodge Jeep Ram North · Kewanee, IL · VIN: 3C4PJMB27TT210457
Negotiation Guide
Opening Offer
$35,794
Fair Price
$37,294
Walk Away Above
$38,645
- • Recent buyers paid ~$2,494 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,996
Est. Invoice$37,195
Holdback (est.)$1,200
MSRP (Sticker)$39,995
Asking Price$37,495
Markup-$2,500
Est. Dealer Margin on This Car$1,500
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold899
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)-$3,879
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$6,397
Price History
Jul 1, 2026$39,490 → $41,990(+$2,500)
Jul 4, 2026$41,990 → $39,490(-$2,500)
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