Deal Sheet: 2026 Cherokee LIMITED 4X4

Franklin Sussex Auto Mall Inc · Sussex, NJ · VIN: 3C4PJMB27TT210314

Negotiation Guide

Opening Offer

$38,274

Fair Price

$39,774

Walk Away Above

$41,132

• Recent buyers paid ~$2,497 below MSRP
• Sitting 47 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,241

Est. Invoice$39,516

Holdback (est.)$1,275

MSRP (Sticker)$42,490

Asking Price$39,990

Markup-$2,500

Est. Dealer Margin on This Car$1,749

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1441

Avg Markup-$2,497

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory353 vehicles

Avg Markup (All Models)-$4,064

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,310

Price History

Jul 1, 2026$41,985 → $44,485(+$2,500)

Jul 4, 2026$44,485 → $41,985(-$2,500)

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