← Vehicle Details
Deal Sheet: 2026 Cherokee LAREDO 4X4
Castle Chrysler Dodge Jeep Ram of Naperville · Naperville, IL · VIN: 3C4PJMB26TT206285
Negotiation Guide
Opening Offer
$36,287
Fair Price
$37,787
Walk Away Above
$39,138
- • Recent buyers paid ~$2,494 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,441
Est. Invoice$37,656
Holdback (est.)$1,215
MSRP (Sticker)$40,490
Asking Price$37,990
Markup-$2,500
Est. Dealer Margin on This Car$1,549
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold899
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory317 vehicles
Avg Markup (All Models)-$3,959
Avg Markup (Cherokee)-$2,391
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$3,868
Price History
Jul 1, 2026$39,985 → $42,485(+$2,500)
Jul 4, 2026$42,485 → $39,985(-$2,500)
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