Deal Sheet: 2026 Cherokee LIMITED 4X4

Tanner Chrysler Products Inc · Stanton, KY · VIN: 3C4PJMB24TT221870

Negotiation Guide

Opening Offer

$38,791

Fair Price

$40,291

Walk Away Above

$41,651

• Recent buyers paid ~$2,497 below MSRP
• Sitting 47 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,709

Est. Invoice$39,999

Holdback (est.)$1,290

MSRP (Sticker)$43,010

Asking Price$40,510

Markup-$2,500

Est. Dealer Margin on This Car$1,801

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1441

Avg Markup-$2,497

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$3,309

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$3,498

Price History

Jul 1, 2026$42,505 → $45,005(+$2,500)

Jul 4, 2026$45,005 → $42,505(-$2,500)

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