Deal Sheet: 2026 Cherokee LAREDO 4X4

League City Chrysler Jeep Dodge Ram · League City, TX · VIN: 3C4PJMB24TT210786

Negotiation Guide

Opening Offer

$36,872

Fair Price

$38,372

Walk Away Above

$39,728

• Recent buyers paid ~$2,494 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,977

Est. Invoice$38,209

Holdback (est.)$1,233

MSRP (Sticker)$41,085

Asking Price$38,585

Markup-$2,500

Est. Dealer Margin on This Car$1,609

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold850

Avg Markup-$2,494

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory322 vehicles

Avg Markup (All Models)-$4,974

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,183

Price History

Jul 1, 2026$40,580 → $43,080(+$2,500)

Jul 4, 2026$43,080 → $40,580(-$2,500)

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