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Deal Sheet: 2026 Cherokee LAREDO 4X4
Franklin Chrysler Dodge Jeep Ram · Franklin, TN · VIN: 3C4PJMB23TT220421
Negotiation Guide
Opening Offer
$36,680
Fair Price
$38,180
Walk Away Above
$39,532
- • Recent buyers paid ~$2,494 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,797
Est. Invoice$38,023
Holdback (est.)$1,227
MSRP (Sticker)$40,885
Asking Price$38,385
Markup-$2,500
Est. Dealer Margin on This Car$1,589
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold899
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory353 vehicles
Avg Markup (All Models)-$4,429
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$3,309
Price History
Jul 1, 2026$40,380 → $42,880(+$2,500)
Jul 4, 2026$42,880 → $40,380(-$2,500)
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