Deal Sheet: 2026 Cherokee LIMITED 4X4

Berthod Motors Inc · Glenwood Spgs, CO · VIN: 3C4PJMB23TT215171

Negotiation Guide

Opening Offer

$39,781

Fair Price

$41,281

Walk Away Above

$42,643

• Recent buyers paid ~$2,497 below MSRP
• Sitting 47 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,605

Est. Invoice$40,925

Holdback (est.)$1,320

MSRP (Sticker)$44,005

Asking Price$41,505

Markup-$2,500

Est. Dealer Margin on This Car$1,901

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1441

Avg Markup-$2,497

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$3,953

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$4,109

Price History

Jul 1, 2026$43,500 → $46,000(+$2,500)

Jul 4, 2026$46,000 → $43,500(-$2,500)

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