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Deal Sheet: 2026 Cherokee LIMITED 4X4
McGovern Chrysler Jeep Dodge Ram of Salisbury · Salisbury, MA · VIN: 3C4PJMB23TT156767
Negotiation Guide
Opening Offer
$41,667
Fair Price
$43,167
Walk Away Above
$44,533
- • Recent buyers paid ~$2,497 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,310
Est. Invoice$42,687
Holdback (est.)$1,377
MSRP (Sticker)$45,900
Asking Price$43,400
Markup-$2,500
Est. Dealer Margin on This Car$2,090
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1441
Avg Markup-$2,497
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$3,597
Avg Markup (Cherokee)-$2,083
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$3,429
Price History
Jul 1, 2026$45,395 → $47,895(+$2,500)
Jul 4, 2026$47,895 → $45,395(-$2,500)
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