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Deal Sheet: 2026 Cherokee LAREDO 4X4
Jim Browne Chrysler Jeep Dodge Ram of Dade City · Dade City, FL · VIN: 3C4PJMB22TT269173
Negotiation Guide
Opening Offer
$36,280
Fair Price
$37,780
Walk Away Above
$39,135
- • Recent buyers paid ~$2,494 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,441
Est. Invoice$37,656
Holdback (est.)$1,215
MSRP (Sticker)$40,490
Asking Price$37,990
Markup-$2,500
Est. Dealer Margin on This Car$1,549
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold850
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory226 vehicles
Avg Markup (All Models)-$4,660
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$5,298
Price History
Jul 1, 2026$39,985 → $42,485(+$2,500)
Jul 4, 2026$42,485 → $39,985(-$2,500)
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