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Deal Sheet: 2026 Cherokee LIMITED 4X4
West Herr Chrysler Dodge Jeep Ram FIAT of Rochester · Rochester, NY · VIN: 3C4PJMB22TT240627
Negotiation Guide
Opening Offer
$38,006
Fair Price
$39,506
Walk Away Above
$40,863
- • Recent buyers paid ~$2,497 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,998
Est. Invoice$39,265
Holdback (est.)$1,267
MSRP (Sticker)$42,220
Asking Price$39,720
Markup-$2,500
Est. Dealer Margin on This Car$1,722
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1441
Avg Markup-$2,497
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory554 vehicles
Avg Markup (All Models)-$3,913
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$3,635
Price History
Jul 1, 2026$41,715 → $44,215(+$2,500)
Jul 4, 2026$44,215 → $41,715(-$2,500)
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