Deal Sheet: 2026 Cherokee LIMITED 4X4

Martin Dodge-Jeep-Chrysler · Bowling Green, KY · VIN: 3C4PJMB21TT239100

Negotiation Guide

Opening Offer

$38,993

Fair Price

$40,493

Walk Away Above

$41,742

• Recent buyers paid ~$2,497 below MSRP

Price Breakdown

Est. Dealer Cost$38,691

Est. Invoice$39,981

Holdback (est.)$1,290

MSRP (Sticker)$42,990

Asking Price$42,990

Markup$0

Est. Dealer Margin on This Car$4,299

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1441

Avg Markup-$2,497

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)-$5,909

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$3,314

Price History

Jul 1, 2026$42,485 → $44,985(+$2,500)

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