← Vehicle Details
Deal Sheet: 2026 Cherokee LIMITED 4X4
Stivers Chrysler Dodge Jeep Ram · Prattville, AL · VIN: 3C4PJMB20TT233501
Negotiation Guide
Opening Offer
$38,366
Fair Price
$39,866
Walk Away Above
$41,228
- • Recent buyers paid ~$2,496 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,331
Est. Invoice$39,609
Holdback (est.)$1,278
MSRP (Sticker)$42,590
Asking Price$40,090
Markup-$2,500
Est. Dealer Margin on This Car$1,759
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1380
Avg Markup-$2,496
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory434 vehicles
Avg Markup (All Models)-$4,765
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$5,170
Price History
Jul 1, 2026$42,085 → $44,585(+$2,500)
Jul 4, 2026$44,585 → $42,085(-$2,500)
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