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Deal Sheet: 2026 Cherokee LAREDO 4X4
Ruge's C/D/J · Rhinebeck, NY · VIN: 3C4PJMB20TT226824
Negotiation Guide
Opening Offer
$36,011
Fair Price
$37,511
Walk Away Above
$38,866
- • Recent buyers paid ~$2,494 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,198
Est. Invoice$37,405
Holdback (est.)$1,207
MSRP (Sticker)$40,220
Asking Price$37,720
Markup-$2,500
Est. Dealer Margin on This Car$1,522
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold850
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory104 vehicles
Avg Markup (All Models)-$3,438
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$3,408
Price History
Jul 1, 2026$39,715 → $42,215(+$2,500)
Jul 4, 2026$42,215 → $39,715(-$2,500)
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