Deal Sheet: 2026 Cherokee LIMITED 4X4

Towne Chrysler Dodge Jeep, Inc. · Hamburg, NY · VIN: 3C4PJMB20TT218304

Negotiation Guide

Opening Offer

$38,590

Fair Price

$40,090

Walk Away Above

$41,453

• Recent buyers paid ~$2,496 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,534

Est. Invoice$39,818

Holdback (est.)$1,284

MSRP (Sticker)$42,815

Asking Price$40,315

Markup-$2,500

Est. Dealer Margin on This Car$1,782

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1380

Avg Markup-$2,496

Median Markup-$2,500

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory226 vehicles

Avg Markup (All Models)-$4,157

Avg Markup (Cherokee)-$2,500

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$3,972

Price History

Jul 1, 2026$42,310 → $44,810(+$2,500)

Jul 4, 2026$44,810 → $42,310(-$2,500)

Cheaper Cherokee LIMITED 4X4 Inventory

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-$2,500$41,31546d

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-$2,500$40,88035d

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Weimer Chrysler Dodge Jeep RamMoorefield, WV

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Merrick Jeep Chrysler Dodge RamWantagh, NY

-$2,500$40,09046d

Tooele Chrysler Dodge Jeep RamTooele, UT

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St. Clair Chrysler Jeep Dodge RamSaint Clair, MI

-$2,500$39,72046d

Joe Cecconi's Chrysler ComplexNiagara Falls, NY

-$2,500$39,72046d

Jim Shorkey Chrysler Dodge Jeep Ram FIATNorth Huntingdon, PA

-$2,500$40,09046d

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-$2,500$40,81046d