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Deal Sheet: 2026 Cherokee LAREDO 4X4

San Antonio Dodge Chrysler Jeep · San Antonio, TX · VIN: 3C4PJMB20TT210848

Negotiation Guide

Opening Offer
$35,788
Fair Price
$37,288
Walk Away Above
$38,641
  • Recent buyers paid ~$2,494 below MSRP
  • Sitting 46 days (avg 30) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,996
Est. Invoice$37,195
Holdback (est.)$1,200
MSRP (Sticker)$39,995
Asking Price$37,495
Markup-$2,500
Est. Dealer Margin on This Car$1,500
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold850
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days

Dealer Profile

Inventory373 vehicles
Avg Markup (All Models)-$4,384
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$5,473

Price History

Jul 1, 2026$39,490$41,990(+$2,500)
Jul 4, 2026$41,990$39,490(-$2,500)