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Deal Sheet: 2026 Cherokee LAREDO 4X4
Prestige Chrysler Dodge Jeep Inc. · Longmont, CO · VIN: 3C4PJMB20TT204872
Negotiation Guide
Opening Offer
$36,573
Fair Price
$38,073
Walk Away Above
$39,429
- • Recent buyers paid ~$2,494 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,707
Est. Invoice$37,930
Holdback (est.)$1,224
MSRP (Sticker)$40,785
Asking Price$38,285
Markup-$2,500
Est. Dealer Margin on This Car$1,579
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold850
Avg Markup-$2,494
Median Markup-$2,500
Best Deal-$2,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory598 vehicles
Avg Markup (All Models)-$4,802
Avg Markup (Cherokee)-$2,353
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,480
Price History
Jul 1, 2026$40,280 → $42,780(+$2,500)
Jul 4, 2026$42,780 → $40,280(-$2,500)
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