This Is Already a Great Deal
Opening Offer
$36,461
Asking Price
$37,589
Max Price
$37,589
- • Recent buyers paid ~$661 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $661 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,454
Est. Invoice$34,206
Holdback$752
MSRP (Sticker)$37,589
Asking Price$37,589
Markup$0
Dealer Margin on This Car$4,135
Percentile52% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1760
Avg Markup+$661
Median Markup$0
Best Deal-$2,431
Worst Deal+$8,800
% Sold Below MSRP54%
Avg Days to Sell23 days
Dealer Profile
Inventory307 vehicles
Avg Markup (All Models)+$403
Avg Markup (RAV4)+$1,793
% Below MSRP86%
Avg Days to Sell29 days
Avg Sold Markup+$776
Price History
Jun 7, 2026$37,764 → $37,589(-$175)
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