Deal Sheet: 2026 RAV4 SE FWD

Mark Jacobson Toyota · Durham, NC · VIN: 2T36DRBVXTW26H548

Negotiation Guide

Opening Offer

$37,508

Fair Price

$39,008

Walk Away Above

$38,678

• Recent buyers paid ~$661 above MSRP

Price Breakdown

Est. Dealer Cost$34,129

Est. Invoice$34,896

Holdback$767

MSRP (Sticker)$38,347

Dealer Add-Ons (DIA)+$499

Asking Price$39,644

Markup+$1,297

Dealer Margin on This Car$5,515

Percentile78% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory196 vehicles

Avg Markup (All Models)+$1,260

Avg Markup (RAV4)+$1,358

% Below MSRP2%

Avg Days to Sell18 days

Avg Sold Markup+$472

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