Deal Sheet: 2026 RAV4 SE FWD

David Wilson's Toyota of Las Vegas · Las Vegas, NV · VIN: 2T36DRBV9TW018184

Negotiation Guide

Opening Offer

$36,545

Fair Price

$38,045

Walk Away Above

$37,715

• Recent buyers paid ~$661 above MSRP

Price Breakdown

Est. Dealer Cost$33,272

Est. Invoice$34,019

Holdback$748

MSRP (Sticker)$37,384

Dealer Add-Ons (DIA)+$1,995

Asking Price$39,878

Markup+$2,494

Dealer Margin on This Car$6,606

Percentile90% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory450 vehicles

Avg Markup (All Models)-$433

Avg Markup (RAV4)+$2,391

% Below MSRP51%

Avg Days to Sell24 days

Avg Sold Markup-$100

Price History

Jun 23, 2026$36,423 → $38,418(+$1,995)

Jun 27, 2026$38,418 → $39,878(+$1,460)

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