Deal Sheet: 2026 RAV4 SE FWD

Principle Toyota · Memphis, TN · VIN: 2T36DRBV5TW018022

This Is Already a Great Deal

Opening Offer

$37,377

Asking Price

$38,533

Max Price

$38,533

• Recent buyers paid ~$661 above MSRP
• Asking price is already $661 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,294

Est. Invoice$35,065

Holdback$771

MSRP (Sticker)$38,533

Asking Price$38,533

Markup$0

Dealer Margin on This Car$4,239

Percentile52% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)$0

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup$0

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