Deal Sheet: 2026 RAV4 SE FWD

Mark Jacobson Toyota · Durham, NC · VIN: 2T36DRBV4TW26F102

Negotiation Guide

Opening Offer

$39,401

Fair Price

$40,901

Walk Away Above

$40,571

• Recent buyers paid ~$661 above MSRP

Price Breakdown

Est. Dealer Cost$35,814

Est. Invoice$36,618

Holdback$805

MSRP (Sticker)$40,240

Dealer Add-Ons (DIA)+$499

Asking Price$41,537

Markup+$1,297

Dealer Margin on This Car$5,723

Percentile78% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory196 vehicles

Avg Markup (All Models)+$1,260

Avg Markup (RAV4)+$1,358

% Below MSRP2%

Avg Days to Sell18 days

Avg Sold Markup+$472

Cheaper RAV4 SE FWD Inventory

Stone Mountain ToyotaLilburn, GA

-$1,365$37,5281d

Mark Miller ToyotaSalt Lake City, UT

-$1,071$37,50836d

Mark McLarty ToyotaNorth Little Rock, AR

-$1,069$37,45923d

Mark Miller ToyotaSalt Lake City, UT

-$1,019$37,24014d

Mark Miller ToyotaSalt Lake City, UT

-$1,019$37,24011d

Mark Miller ToyotaSalt Lake City, UT

-$1,019$37,24022d

Mark Miller ToyotaSalt Lake City, UT

-$1,019$37,2407d

Mark Miller ToyotaSalt Lake City, UT

-$894$36,0601d

Cloninger ToyotaSalisbury, NC

-$500$39,9730d

Toyota West Mobile,

-$500$37,26911d