Deal Sheet: 2026 RAV4 SE FWD

Toyota of Bristol · Bristol, TN · VIN: 2T36DRBV4TW018710

This Is Already a Great Deal

Opening Offer

$35,792

Asking Price

$36,899

Max Price

$36,899

• Recent buyers paid ~$661 above MSRP
• Asking price is already $661 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$32,840

Est. Invoice$33,578

Holdback$738

MSRP (Sticker)$36,899

Asking Price$36,899

Markup$0

Dealer Margin on This Car$4,059

Percentile52% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$1,175

Avg Markup (RAV4)$0

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$995

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