Deal Sheet: 2026 RAV4 SE FWD

David Wilson's Toyota of Las Vegas · Las Vegas, NV · VIN: 2T36DRBV3TW019251

Negotiation Guide

Opening Offer

$38,180

Fair Price

$39,680

Walk Away Above

$39,350

• Recent buyers paid ~$661 above MSRP

Price Breakdown

Est. Dealer Cost$34,727

Est. Invoice$35,507

Holdback$780

MSRP (Sticker)$39,019

Dealer Add-Ons (DIA)+$1,995

Asking Price$41,513

Markup+$2,494

Dealer Margin on This Car$6,786

Percentile90% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory450 vehicles

Avg Markup (All Models)-$433

Avg Markup (RAV4)+$2,391

% Below MSRP51%

Avg Days to Sell24 days

Avg Sold Markup-$100

Price History

Jun 23, 2026$37,873 → $39,868(+$1,995)

Jun 27, 2026$39,868 → $41,513(+$1,645)

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