Deal Sheet: 2026 RAV4 SE FWD

Cobb County Toyota · Kennesaw, GA · VIN: 2T36DRBV2TW26G524

This Is Already a Great Deal

Opening Offer

$39,202

Asking Price

$40,414

Max Price

$40,414

• Recent buyers paid ~$661 above MSRP
• Asking price is already $661 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,968

Est. Invoice$36,777

Holdback$808

MSRP (Sticker)$40,414

Asking Price$40,414

Markup$0

Dealer Margin on This Car$4,446

Percentile52% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$1,095

Avg Markup (RAV4)+$150

% Below MSRP88%

Avg Days to Sell21 days

Avg Sold Markup-$911

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