Deal Sheet: 2026 RAV4 XLE Premium FWD

Novato Toyota · Novato, CA · VIN: 2T36DRBV1TW27J404

This Is Already a Great Deal

Opening Offer

$39,170

Asking Price

$40,381

Max Price

$40,381

• Recent buyers paid ~$861 above MSRP
• Asking price is already $739 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,831

Est. Invoice$36,636

Holdback (est.)$805

MSRP (Sticker)$40,259

Asking Price$40,381

Markup+$122

Est. Dealer Margin on This Car$4,550

Percentile53% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold5076

Avg Markup+$861

Median Markup$0

Best Deal-$2,214

Worst Deal+$15,000

% Sold Below MSRP50%

Avg Days to Sell22 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)-$197

Avg Markup (RAV4)+$147

% Below MSRP51%

Avg Days to Sell29 days

Avg Sold Markup-$228

Price History

Jun 5, 2026$40,259 → $40,381(+$122)

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