Deal Sheet: 2026 RAV4 SE FWD

Stone Mountain Toyota · Lilburn, GA · VIN: 2T36DRBV1TW018700

This Is Already a Great Deal

Opening Offer

$38,416

Asking Price

$39,604

Max Price

$39,604

• Recent buyers paid ~$661 above MSRP
• Asking price is already $661 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,248

Est. Invoice$36,040

Holdback$792

MSRP (Sticker)$39,604

Asking Price$39,604

Markup$0

Dealer Margin on This Car$4,356

Percentile52% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory188 vehicles

Avg Markup (All Models)-$1,754

Avg Markup (RAV4)-$226

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,401

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