Deal Sheet: 2026 RAV4 SE FWD

My Toyota of Muskegon · Muskegon, MI · VIN: 2T36DRBV1TW017174

This Is Already a Great Deal

Opening Offer

$36,960

Asking Price

$38,103

Max Price

$38,103

• Recent buyers paid ~$661 above MSRP
• Asking price is already $661 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$33,912

Est. Invoice$34,674

Holdback$762

MSRP (Sticker)$38,103

Asking Price$38,103

Markup$0

Dealer Margin on This Car$4,191

Percentile52% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$395

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$373

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