Deal Sheet: 2026 RAV4 SE FWD

Findlay Toyota · Henderson, NV · VIN: 2T36DRBV0TW26G375

Negotiation Guide

Opening Offer

$36,577

Fair Price

$38,077

Walk Away Above

$37,853

• Recent buyers paid ~$661 above MSRP
• Sitting 36 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$33,490

Est. Invoice$34,242

Holdback$753

MSRP (Sticker)$37,629

Dealer Add-Ons (DIA)+$1,595

Asking Price$39,723

Markup+$2,094

Dealer Margin on This Car$6,233

Percentile88% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold1760

Avg Markup+$661

Median Markup$0

Best Deal-$2,431

Worst Deal+$8,800

% Sold Below MSRP54%

Avg Days to Sell23 days

Dealer Profile

Inventory881 vehicles

Avg Markup (All Models)+$999

Avg Markup (RAV4)+$2,105

% Below MSRP26%

Avg Days to Sell31 days

Avg Sold Markup+$987

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