Deal Sheet: 2026 RAV4 XSE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAVXTW31F554

Negotiation Guide

Opening Offer

$46,480

Fair Price

$47,980

Walk Away Above

$47,698

• Recent buyers paid ~$564 above MSRP

Price Breakdown

Est. Dealer Cost$42,200

Est. Invoice$43,149

Holdback (est.)$948

MSRP (Sticker)$47,416

Asking Price$48,216

Markup+$800

Est. Dealer Margin on This Car$6,016

Percentile80% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold3243

Avg Markup+$564

Median Markup$0

Best Deal-$2,768

Worst Deal+$7,675

% Sold Below MSRP53%

Avg Days to Sell24 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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