Deal Sheet: 2026 RAV4 XLE Premium AWD

Carson City Toyota · Carson City, NV · VIN: 2T36CRAVXTC30J344

Negotiation Guide

Opening Offer

$39,266

Fair Price

$40,766

Walk Away Above

$40,527

• Recent buyers paid ~$477 above MSRP

Price Breakdown

Est. Dealer Cost$35,857

Est. Invoice$36,663

Holdback (est.)$806

MSRP (Sticker)$40,289

Asking Price$40,788

Markup+$499

Est. Dealer Margin on This Car$4,931

Percentile73% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory705 vehicles

Avg Markup (All Models)-$3,002

Avg Markup (RAV4)+$499

% Below MSRP73%

Avg Days to Sell31 days

Avg Sold Markup-$1,146

Price History

Jul 8, 2026$40,289 → $40,788(+$499)

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