Deal Sheet: 2026 RAV4 XLE Premium AWD

Toyota of Glendale · Glendale, CA · VIN: 2T36CRAV9TC009538

Negotiation Guide

Opening Offer

$37,695

Fair Price

$39,195

Walk Away Above

$39,351

• Recent buyers paid ~$477 above MSRP
• Sitting 112 days (avg 22) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,162

Est. Invoice$35,952

Holdback (est.)$790

MSRP (Sticker)$39,508

Asking Price$39,508

Markup$0

Est. Dealer Margin on This Car$4,346

Percentile51% of inventory is priced lower

Days on Lot112 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory683 vehicles

Avg Markup (All Models)+$984

Avg Markup (RAV4)+$2,608

% Below MSRP62%

Avg Days to Sell30 days

Avg Sold Markup+$334

Price History

May 2, 2026$45,593 → $42,593(-$3,000)

Jun 11, 2026$42,593 → $39,508(-$3,085)

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