Deal Sheet: 2026 RAV4 XLE Premium AWD

Norm Reeves Toyota San Diego · San Diego, CA · VIN: 2T36CRAV8TC31H269

This Is Already a Great Deal

Opening Offer

$37,922

Asking Price

$39,095

Max Price

$39,095

• Recent buyers paid ~$477 above MSRP
• Asking price is already $477 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,795

Est. Invoice$35,576

Holdback (est.)$782

MSRP (Sticker)$39,095

Asking Price$39,095

Markup$0

Est. Dealer Margin on This Car$4,300

Percentile51% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory451 vehicles

Avg Markup (All Models)-$774

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$283

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