Deal Sheet: 2026 RAV4 XLE Premium AWD

Jim Norton Toyota · Tulsa, OK · VIN: 2T36CRAV7TW32I309

Negotiation Guide

Opening Offer

$43,023

Fair Price

$44,523

Walk Away Above

$44,284

• Recent buyers paid ~$477 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,201

Est. Invoice$40,082

Holdback (est.)$881

MSRP (Sticker)$44,046

Asking Price$44,545

Markup+$499

Est. Dealer Margin on This Car$5,344

Percentile73% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (RAV4)+$1,506

% Below MSRP57%

Avg Days to Sell22 days

Avg Sold Markup+$148

Price History

Jul 18, 2026$44,845 → $44,545(-$300)

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