Deal Sheet: 2026 RAV4 XLE Premium AWD

Carson City Toyota · Carson City, NV · VIN: 2T36CRAV7TC35E670

Negotiation Guide

Opening Offer

$38,786

Fair Price

$40,286

Walk Away Above

$40,047

• Recent buyers paid ~$477 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,430

Est. Invoice$36,226

Holdback (est.)$796

MSRP (Sticker)$39,809

Asking Price$40,308

Markup+$499

Est. Dealer Margin on This Car$4,878

Percentile73% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory705 vehicles

Avg Markup (All Models)-$3,002

Avg Markup (RAV4)+$499

% Below MSRP73%

Avg Days to Sell30 days

Avg Sold Markup-$1,155

Price History

Jul 18, 2026$40,788 → $40,308(-$480)

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