Deal Sheet: 2026 RAV4 XLE Premium AWD

Billion Toyota · Sioux Falls, SD · VIN: 2T36CRAV6TW35H073

Negotiation Guide

Opening Offer

$41,750

Fair Price

$43,250

Walk Away Above

$43,011

• Recent buyers paid ~$477 above MSRP

Price Breakdown

Est. Dealer Cost$38,068

Est. Invoice$38,923

Holdback (est.)$855

MSRP (Sticker)$42,773

Dealer Add-Ons (DIA)+$399

Asking Price$43,421

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,353

Percentile75% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jul 18, 2026$42,773 → $43,421(+$648)

Cheaper RAV4 XLE Premium AWD Inventory

Rochester ToyotaS.E.", MN

-$2,213$41,07419d

Rhinelander ToyotaRhinelander, WI

-$2,164$40,7595d

Rhinelander ToyotaRhinelander, WI

-$2,134$40,5905d

Rhinelander ToyotaRhinelander, WI

-$2,074$40,10919d

Rhinelander ToyotaRhinelander, WI

-$1,971$41,13814d

Rhinelander ToyotaRhinelander, WI

-$1,916$42,31219d

Rhinelander ToyotaRhinelander, WI

-$1,873$38,54032d

Rhinelander ToyotaRhinelander, WI

-$1,746$41,08719d

Family Toyota of ArlingtonArlington, TX

-$1,649$42,5275d

Family Toyota of ArlingtonArlington, TX

-$1,556$42,7205d