Deal Sheet: 2026 RAV4 XLE Premium AWD

Billion Toyota · Sioux Falls, SD · VIN: 2T36CRAV6TC33H178

Negotiation Guide

Opening Offer

$38,891

Fair Price

$40,391

Walk Away Above

$40,152

• Recent buyers paid ~$477 above MSRP

Price Breakdown

Est. Dealer Cost$35,523

Est. Invoice$36,322

Holdback (est.)$798

MSRP (Sticker)$39,914

Dealer Add-Ons (DIA)+$399

Asking Price$40,562

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,039

Percentile75% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

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