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Deal Sheet: 2026 RAV4 XLE Premium AWD
Bob Johnson Toyota · Rochester, NY · VIN: 2T36CRAV5TC29H482
This Is Already a Great Deal
Opening Offer
$38,615
Asking Price
$39,809
Max Price
$39,809
- • Recent buyers paid ~$477 above MSRP
- • Sitting 47 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $24 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,430
Est. Invoice$36,226
Holdback (est.)$796
MSRP (Sticker)$39,809
Asking Price$39,809
Markup$0
Est. Dealer Margin on This Car$4,379
Percentile51% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold7252
Avg Markup+$477
Median Markup$0
Best Deal-$2,386
Worst Deal+$7,990
% Sold Below MSRP55%
Avg Days to Sell22 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$29
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$178
Price History
Jun 10, 2026$39,594 → $39,969(+$375)
Jun 11, 2026$39,969 → $39,809(-$160)
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