Deal Sheet: 2026 RAV4 XLE Premium AWD

Billion Toyota · Sioux Falls, SD · VIN: 2T36CRAV3TW31H372

Negotiation Guide

Opening Offer

$40,636

Fair Price

$42,136

Walk Away Above

$41,897

• Recent buyers paid ~$477 above MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,077

Est. Invoice$37,910

Holdback (est.)$833

MSRP (Sticker)$41,659

Dealer Add-Ons (DIA)+$399

Asking Price$42,307

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,230

Percentile75% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jul 4, 2026$43,533 → $44,226(+$693)

Jul 10, 2026$44,226 → $43,576(-$650)

Jul 11, 2026$43,576 → $42,307(-$1,269)

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