← Vehicle Details
Deal Sheet: 2026 RAV4 XLE Premium AWD
Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: 2T36CRAV3TC025007
This Is Already a Great Deal
Opening Offer
$38,403
Asking Price
$39,591
Max Price
$39,591
- • Recent buyers paid ~$425 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,425 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,126
Est. Invoice$36,938
Holdback$812
MSRP (Sticker)$40,591
Asking Price$39,591
Markup-$1,000
Dealer Margin on This Car$3,465
Percentile0% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold7695
Avg Markup+$425
Median Markup$0
Best Deal-$2,386
Worst Deal+$10,000
% Sold Below MSRP61%
Avg Days to Sell26 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$1,004
Avg Markup (RAV4)-$1,000
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$625
Price History
Jun 23, 2026$42,475 → $39,591(-$2,884)
Cheaper RAV4 XLE Premium AWD Inventory
Rhinelander ToyotaRhinelander, WI
-$2,176$40,8173d
Kenny Kent ToyotaEvansville, IN
-$2,088$40,22421d
Rhinelander ToyotaRhinelander, WI
-$2,031$41,3162d
Empire Toyota of HuntingtonHuntington Station, NY
-$2,017$40,76721d
Kenny Kent ToyotaEvansville, IN
-$1,985$39,0242d
Rhinelander ToyotaRhinelander, WI
-$1,971$41,13835d
Kenny Kent ToyotaEvansville, IN
-$1,872$38,60227d
Rhinelander ToyotaRhinelander, WI
-$1,797$39,4071d
Rhinelander ToyotaRhinelander, WI
-$1,796$39,27322d
Rhinelander ToyotaRhinelander, WI
-$1,770$39,07422d