2026 RAV4 XLE Premium AWD
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Available — arriving soon
- Not on the lot yet — ETA Jun 26, 2026 – Jul 1, 2026. Call to claim it before it lands.
- Similar RAV4 RAV4 XLE Premium AWDs sell in a median of 24 days (23340 recent sales).
- 1,406 of 6,386 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 9 days — longer than 75% of RAV4 listings in SC.
- Price is down $2,884 from its original list of $42,475.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$38,546
- Comparable RAV4s (6) average $2,045 below MSRP — about $38,546 for this trim.
- Listed $1,045 above that, so there's room to negotiate toward $38,546.
- It's sat 9 days (longer than 75% locally) — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 RAV4 is listed at $39,591, which is $1,000 below its MSRP of $40,591 — a notable discount. Compared to similar vehicles nationally, this one is priced $1,045 higher than the market average. Located at Peter Boulware Toyota of Columbia in West Columbia, SC.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Your vehicle is likely headed to Jacksonville, FL
View ships that carry vehicles →Line-Installed Options
- UF 60 — 6-Gallons of Gas
- FP6000 — SET Digital Portfolio
- MG1000 — Mudguards
- PR1000 — Multimedia Screen Protector
- XY9000 — TOYOGUARD Platinum
- MR2000 — All Weather Floor Mats with All Weather Cargo Mat
Some prices not available
Factory Options
- FE AT — 50 State Emissions
Specifications
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Est. Monthly Payment
$697/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Comparable Vehicles
Avg markup: -$2,045
9 days on lot