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Deal Sheet: 2026 RAV4 XLE Premium AWD

Bergstrom Toyota · Oshkosh, WI · VIN: 2T36CRAV2TC29H889

This Is Already a Great Deal

Opening Offer
$39,237
Asking Price
$40,451
Max Price
$40,451
  • Recent buyers paid ~$425 above MSRP
  • Price already dropped 2 time(s) — dealer is motivated
  • Asking price is already $526 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,091
Est. Invoice$36,902
Holdback$811
MSRP (Sticker)$40,552
Asking Price$40,451
Markup-$101
Dealer Margin on This Car$4,360
Percentile1% of inventory is priced lower
Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold7695
Avg Markup+$425
Median Markup$0
Best Deal-$2,386
Worst Deal+$10,000
% Sold Below MSRP61%
Avg Days to Sell26 days

Dealer Profile

Inventory78 vehicles
Avg Markup (All Models)-$1,644
Avg Markup (RAV4)+$32
% Below MSRP90%
Avg Days to Sell32 days
Avg Sold Markup-$1,639

Price History

Jun 5, 2026$41,840$40,951(-$889)
Jun 7, 2026$40,951$40,451(-$500)